Gallup Blew It!

WASHINGTON -- Gallup, which has long touted itself as the most trusted survey brand in the world, is facing a crisis. If Barack Obama's reelection in November was widely considered a win for data crunchers, who had predicted the president's victory in the face of skeptical pundits, it was a black mark for Gallup, whose polls leading up to Election Day had given the edge to Republican nominee Mitt Romney.

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Gallup Presidential Poll: How Did Brand-Name Firm Blow Election?


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Mark Blumenthal mark@huffingtonpost.com

 
 

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